NeverMind is a discipline in care — minimalist grooming and fragrance that restores rhythm, strips away noise, and leaves only what’s essential.

Blended by hand in small batches in the United States, using responsibly sourced ingredients from trusted suppliers.

Yes — but never loud. Each fragrance is designed to sit close to the skin, balanced and unisex. Select unscented options are available.

Short formulas with long purpose: Golden Jojoba, Argan, Aloe-infused Coconut, Grapeseed, Vitamin E — finished with restrained fragrance composition. No fillers.

We make no medical promises. Certain botanicals, like Rosemary CO₂, are included for their long-standing reputation in supporting scalp and follicle health over time.

Yes. Our formulas are skin- and hair-safe for everyone. The ritual belongs to whoever chooses it.

Beard: 2–5 drops on damp hair; massage into hair and the skin beneath.
Skin: Warm a few drops in your palms and press into clean skin.

Yes. Glass bottles and paper cartons are widely recyclable. Check local guidance for droppers and caps.

Currently U.S. only. International shipping is in the works — join the mailing list for early access.

Processing: 2–3 business days. Shipping: typically 3–7 business days via USPS or UPS within the U.S.

For safety, opened personal-care items can’t be returned. If your order arrives damaged or incorrect, contact us within 7 days at support@nevermindlux.com and we’ll make it right.

Never. We are cruelty-free.

Often, yes. Patch-test before first use and review ingredients if you have known sensitivities.